Nope, just the trendiest mannequins that I've seen on the market! Don't these just scream Hedi Slimane and Rumi Neely?
I'm extremely interested in working in the retail design industry so I'm always reading magazines and blogs focused on that sector of design. I usually just pass through that mannequin section, not putting too much thought into it, but yesterday while browsing through VMSD something really caught my eye!
These fashion-forward mannequins by Rootstein battle even the most fabulous fashion blogger poses. Let us compare...
As far as I'm concerned, Rootstein is getting it right. This forward-thinking manufacturer is providing the perfect opportunity for branding a retail space with the fashionista consumer in mind. With these recognizable poses and "21st century urban youth" figures, shoppers will easily connect with the shopping environment. How do you feel about these mannequins? Are they a good in-store marketing strategy?